The Ultra Cool Tech Story
At Ultra Cool Tech, our mission is simple: 'to add value' by creating technologies and products that enhance performance, safety, and comfort. We are dedicated to developing solutions that truly work and make a difference.
Athletes, coaches, and performance specialists face the challenging task of transforming information, technology, and data into results. We aim to support them on this journey by providing effective, reliable solutions that help them achieve their goals.
Who we are
The team behind Ultra Cool Tech have years of thermoregulation expertise and work with leading cycling teams, triathletes, coaches and doctors.
Athletes we have supported have achieved success at the Olympics, in Ironman and triathlon events, in major cycling race - including the Tour de France - and the men’s and women’s hour records.
Why we started Ultra Cool Tech
In 2024, we identified a growing interest from performance coaches and athletes requesting better cooling solutions. This demand led us to develop sports cooling products, quickly moving from ideas to prototyping and testing with World Tour Teams and elite triathletes.
Following the successful testing in 2024, Ultra Cool Tech developed a range of innovative cooling solutions for sports.
The Ultra Cool Tech Approach
Cooling is part of a larger picture in performance sports. We aim to provide excellent thermoregulation and comfort while ensuring our products are convenient for athletes and teams during training, racing, and their daily routines.
The physiological benefits of cooling are as vital as creating the right mindset for competing athletes. We rely on extensive testing and science to deliver measurable results.
Our Mission
Whether you are a world champion or a recreational athlete, we can bring you solutions for cool-relief and optimise your performance thermoregulation.
Establishing a healthy distribution and retailer network is a leading priority so that our retail partners are well-supported and can fulfil the growing customer demand.
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