Ultra Cool Tech launched in the Sports and Performance Area at Eurobike 2024 and across five very busy days we were able to connect with cycling trade, distributers and resellers as well as media and cyclists on the public days.

Our favourite moments were always when visitors touched the Glacier Tape and would react; Wow, Awesome, F%&, S%&$, Krass. Many visitors on the public days saw the coverage on Eurobike coverage from GCN, GTN, Prosieben, Escape Collective, Bicidastrada and Richie & Tobi (Germany) and wanted to try for themselves.